Cold River Vodka belongs to the super-premium vodka category, one of the fastest growing segments of the spirits industry. This growth is fueled by the sharp increases of sales in the super-premium category during the last decade or so. Many companies attribute this to the aging of the US population. Older drinkers are looking for the sort of quality and authentic taste that is the hallmark of our Vodka. There is also a younger segment that enjoy fine spirits across all categories that embrace the local (domestic) nature of craft distillers. Cold River, with its emphasis on the qualities of craftsmanship, integrity of process, and distinctive taste profile, is a logical choice for discerning drinkers everywhere.